Moderate Facebook and Instagram comments
A comment on your post is a sale or a complaint waiting for an answer. Instead of living inside Meta’s app, it lands in your Inbox as one more conversation.
Before you start
Section titled “Before you start”-
Open the comment’s conversation. It arrives on the “Facebook (comments)” or “Instagram (comments)” channel with a context strip: Open post takes you to the original post.
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Reply. What you write is published as a public reply to the comment. On Facebook you can toggle Reply privately to answer by direct message — ideal for asking for details or closing the sale without an audience.
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Moderate if needed. On the customer’s comment you have Hide (it stops being visible to the public; the author and their friends still see it and Meta doesn’t notify them), Like (Facebook only) and Delete.